At Arrow Stage Lines, we have spent nearly a century earning trust the right way by showing up on time, caring for equipment like our name is on it, and delivering a world-class experience that makes the journey feel as good as the destination.

As we step into 2026, we are proud to share a milestone that reflects that standard: a refreshed coach wrap design that will begin rolling into our fleet over time. The newest wrap will also be featured on the showroom floor at ABA Marketplace 2026, January 10–13 in Reno, Nevada at the Reno-Sparks Convention Center.

Why a new look now

A coach wrap is not just a graphic. It is one of the most visible ways Arrow shows up in the world at arenas, campuses, convention centers, and on highways across the country. Long before a customer speaks with our team, they are forming an impression of who we are.

This refreshed design is meant to clearly communicate what has always been true about Arrow: we are a legacy company with forward momentum, and we are committed to leading our industry with confidence, care, and professionalism.

What this update is designed to do:

• Reflect Arrow’s heritage while signaling what’s next

• Strengthen how the market recognizes Arrow at a glance

• Match the world-class standard our team delivers every day

Built for the next century

Arrow’s fleet transitions gradually, which means this design needs to stand the test of time. We intentionally chose a look that feels modern and confident without chasing trends, so it still feels fresh and relevant years from now as more coaches roll into the new design.

What guided the design direction:

• Timeless, modern, and built for longevity

• Consistent across different coach models

• Clean lines and a premium presence that feels unmistakably Arrow

What it communicates to customers

Customers trust Arrow because we eliminate unknowns. They count on on-time departures, professional drivers, defect-free equipment, and proactive communication. This wrap is a visual promise that reinforces that experience the moment they see us arrive.

What we want customers to feel when they see Arrow:

• Confidence before they even board

• Trust in the professionalism of the operation

• Pride in choosing a partner who treats the journey with care

A first look at ABA Marketplace 2026

We are excited to debut this newest wrap design on the ABA Marketplace 2026 showroom floor in Reno. ABA Marketplace is one of the industry’s key gatherings for motorcoach operators, tour operators, and travel partners, and it is the perfect place to share how Arrow is continuing to invest in the future.

If you are attending Marketplace, we would love for you to stop by, see the new look up close, and connect with our team.

Event details:

• ABA Marketplace 2026

• January 10–13, 2026

• Reno-Sparks Convention Center (Reno, NV)

The future of Arrow

This wrap is one visible step in a much bigger direction. As we look toward 2026 and beyond, Arrow is focused on strengthening and modernizing the customer experience across every touchpoint, from marketing and sales materials, to digital experiences, to uniforms and branded merchandise.

The goal is simple. Wherever people encounter Arrow, it should feel consistent, confident, and world-class, because that is what our team delivers every day.

What’s ahead:

• A more cohesive Arrow experience across touchpoints

• Continued investment in premium, professional presentation

• A future built on the same service-first foundation

Experience the Journey

A brand is more than a design. It is the people behind it. This new look is meant to reflect what our team has built over generations and to signal what we are committed to building next.

We are excited for you to see it on the road.

See you at ABA Marketplace and here’s to the next hundred years.