Here is the press release that went out from MCI regarding our two new MCI D4505 coaches:
SCHAUMBURG, Ill., Sept. 24, 2009−Advancing safety, Arrow Stage Lines, one of the largest and longest-standing family-owned motor coach companies in the United States, is taking delivery of two new MCI D4505 models equipped with three-points seat belts. The new coaches also have wheelchair lifts, surveillance cameras and other security and performance technologies that are standard on newer MCI models, including Electronic Stability Control, Smartwave tire-pressure monitoring and Amerex Fire Suppression systems.
Arrow plans to use the new coaches in scheduled-line service, shuttle-contract and employee-commuter services. “The number-one reason we added the seat belt option is safety,” said Luke Busskohl, marketing manager and fourth-generation family member of the firm. “We want to have the safest coaches for our customers.” Additionally, Arrow created a customized passenger safety orientation DVD that drivers play prior to each departure. “We decided to develop our own video to further our brand and safety policies.”
Keeping ahead of market trends, Arrow is using communication technology to reach current and potential customers. The company launched a new website, updated marketing materials and is about to roll out a new video and an online chat system. “We’re reaching out to a younger generation,” said Busskohl, who is also increasing awareness through Facebook, new media and public-relations opportunities.
Arrow is the first operator in the nation to equip a coach with the “Get Motorcoachified” marketing campaign decal developed by the Motor Coach Council, www.motorcoachcouncil.org. The coach is operating out of Arrow’s Nebraska facility with favorable results. “It’s getting noticed,” said Busskhol, who also displayed the model, an MCI J4500, at IMG’s recent annual meeting in Branson, Mo.
Founded by the Busskohl family in 1928 and operating as Busco Inc., Arrow currently operates a fleet of 210 vehicles including 167 full-size motor coaches as well as school buses, minivans and vans. The company operates in 13 locations including Omaha, Neb.., Kansas City, Mo.; Denver, Col..; Las Vegas, Nev.; and Phoenix. To learn more, visit www.arrowstagelines.com.
With headquarters in Schaumburg, Ill., MCI is the leading designer, manufacturer and marketer of intercity coaches with sales and service centers across the U.S. and Canada. It is also the industry’s leading supplier of coach-related aftermarket parts and services for most makes and models.
